As someone may know, the first thing that international brands do to enter China's market is to name themselves Chinese version names. It turned out that some of them really did a great job on naming and let's have a look at some famous brands and their names in China.
1.coca cola(可口可乐)
2.pepsi(百事可乐)
3. Mcdonalds(麦当劳)
Mcdonalds did worst than KFC in localisation, so it has less stores than KFC in China. The translation has no special meaning. As a matter of fact, it just sounds like a foreigner name.
4.KFC(肯德基)
5. amazon(亚马逊)
6.Walmart (沃尔玛)
1.coca cola(可口可乐)
The translation is actually very good. The Chinese version sounds like the original one and it even conveys the idea that one drink can make people happy.
Since Pepsi is a kind of coke, in the four-letter translation, the last two letters are the same meaning happy. But Pepsi did a even better job by saying that one drink can make everything going well.
3. Mcdonalds(麦当劳)
Mcdonalds did worst than KFC in localisation, so it has less stores than KFC in China. The translation has no special meaning. As a matter of fact, it just sounds like a foreigner name.
4.KFC(肯德基)
To be honest, I have no idea how this Chinese name derives, but in my opinions, it did much better job than Mcdonalds. Though "基" has nothing to do with chicken(鸡),but in Chinese, they sounds the same.
5. amazon(亚马逊)
Yes, we translate everything. In China, Amazon is not as popular as in America and I guess this Chinese name is actually first from amazon rainforest. Therefore, we
just name it the same as we already did.
6.Walmart (沃尔玛)
This is another example of direct translation. So "沃尔玛" in Chinese sounds like Walmart and sounds like something from overseas.
7.Ikea(宜家)
As I said, we translate everything, not only those from America, but everywhere. This is actually a very good one. I learnt from Youtube that the English pronunciation is different from Swedish pronunciation, either. So I guess translation is better in this case and the Chinese version indeed conveys the idea that we, Ikea, provides comfort and good apartment using stuffs.
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